Ấn phẩm:
Constructing an Innovation Business Model: Marketing 6.0
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Tóm tắt
The study aims to review literatures including industry 4.0, web 1.0 to 6.0, O2O marketing (click-andmortar), omni-channel marketing, Marketing 1.0 to 6.0. And explore what are the essential dimensionsin the marketing 6.0 model. Finally, the study constructs an innovation business model: Marketing 6.0. There are four essential dimensions in the marketing 6.0 model which includes industry 4.0, web 1.0 to 6.0, O2O marketing (click-and-mortar), omni-channel marketing. Furthermore, Industry 4.0 includes Cloud Marketing, AI Marketing, Big data Marketing, IoT Marketing; web 1.0 to 6.0 includes Web 4.0 Marketing, Web 5.0 Marketing, Web 6.0 Marketing; O2O marketing (click-and-mortar) includes Mobile Marketing, Online payment/Offline consumption/Consumer feedback, VR Marketing; omni-channel marketing includes Personalized experience, customer experience of seamless, integrated, and consistent.
Mô tả
Năm xuất bản
2018
Tác giả
Chen, T. F
Nhà xuất bản
Trường Đại học Thương mại
Bộ sưu tập
Tệp tin
v6-n3-b1.pdf
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