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Ấn phẩmConstructing an Innovation Business Model: Marketing 6.0(Trường Đại học Thương mại, 2018) Chen, T. FThe study aims to review literatures including industry 4.0, web 1.0 to 6.0, O2O marketing (click-andmortar), omni-channel marketing, Marketing 1.0 to 6.0. And explore what are the essential dimensionsin the marketing 6.0 model. Finally, the study constructs an innovation business model: Marketing 6.0. There are four essential dimensions in the marketing 6.0 model which includes industry 4.0, web 1.0 to 6.0, O2O marketing (click-and-mortar), omni-channel marketing. Furthermore, Industry 4.0 includes Cloud Marketing, AI Marketing, Big data Marketing, IoT Marketing; web 1.0 to 6.0 includes Web 4.0 Marketing, Web 5.0 Marketing, Web 6.0 Marketing; O2O marketing (click-and-mortar) includes Mobile Marketing, Online payment/Offline consumption/Consumer feedback, VR Marketing; omni-channel marketing includes Personalized experience, customer experience of seamless, integrated, and consistent.- Ấn phẩmActual situation of rural trade policies in the South Central Coast region of Vietnam(Đại học Thương Mại, 2019) Cuc, P.T.TIn recent years, the Government has been making efforts to implement public administration and institution reforms in order to bring national growth in a sustainable manner, in line with the trend of global economic integration. On January 6, 2010, the Prime Minister issued Decision No. 23/QD TTg approving the Project on rural trade development in the 2010-2015 period and orientations to 2020. The project mentions a lot of general issues, in order to build a synchronous and sustainable development process for rural trade. However, the current system of domestic trade development policies has not yet exploited and promoted all the resources to carry out that determination. In order to exploit and seize oppor tunities, while overcoming challenges and limiting risks and become a mandatory requirement for Vietnam, it is necessary to improve and innovate domestic trade development policies ingeneral and rural trade poli cies in particular quickly and effectively. This issue has been attracting the attention of many researchers.
- Ấn phẩmThe Impact of Manufacturing Industry Development on Vietnam's Economic Growth(Đại học Thương Mại, 2019) Huyen, V.T.T; Thao, T.VIn the past 10 years, the processing and manufacturing industry (PMI) has always been affirmed as the industry that has the largest contribution to export turnover and FDI attraction, and has the largest contribution to the growth rate of the whole economy. However, the production is still mainly processing, using low and medium technology, is greatly dependent on imports, etc. making the value added to the whole low PMI , and has not yet contributed significantly to improving the quality and sustainability of Vietnam's economic growth (EG). By using Input-Output Table (I-O) method and qualitative methods, this article will focus on analyzing the status of contributions of PMI to Vietnam’sEG in recent years, thus, it will make some conclusions and recommendations promote the development of PMI along with promote and improve the quality of Vietnam's EG in the next period.
- Ấn phẩmThe Impact of Goodwill Information on the Average Growth of Market Value of Companies Listed on Vietnam's Stock Market(Đại học Thương Mại, 2019) Nhung, D.T.HVarious researches in developed countries have demonstrated that goodwill information on financial statements affects the market value of listed companies (Chauvin, 1994; Qureshi and Ashraf, 2013; McCarthy and Schneider, 1995). This study was conducted to verify the impact of goodwill information stated in the consolidated financial statements on the average growth of market value of com panies listed on Vietnam's stock market. The data of this study were collected from 109 companies over the period of 8 years from 2010 to 2017. The results of the study show that the companies that reported their increase of goodwill in the consolidated financial statements had a higher average growth of market value than the companies which did not have an increased goodwill. This suggests the companies should focus on disclosing their goodwill information.
- Ấn phẩmAttracting and using foreign investment in Vietnam: current situation and some recommendations(Đại học Thương Mại, 2019) Viet, N.H; Nguyet, N.T.M; Anh. L.T.TT he paper uses statistics to analyze the contribution of foreign investment sector (FI) to Vietnam economy in the period of 1998 - 2017 both in terms of success, limitations and shortcomings, and proposes views, orientations and some key solutions to improve the efficiency of attracting and using foreign investment in the coming period.
- Ấn phẩmImpact assessment of employment policies for returning Vietnamese migrant workers on their employment and income(Đại học Thương Mại, 2019) Duc, B.H; Yen, V. TT his study was conducted to assess the impact of employment policies on returning Vietnamese migrant workers’ employment and income. An analysis of the primary data collected from the sur vey with nearly 500 returning migrant workers in five provinces with the highest number of migrant workers nationwide shows that the employment policies for returning Vietnamese migrant workers have created pos itive impact on their job seeking and income generation. The research findings should be one of the bases for the central and local governmental management agencies to take timely measures to refine and to enforce the employment policies for returning Vietnamese migrant workers.
