Ấn phẩm:
A Study on Relationship Between Customer Satisfaction and Dimensions of E-bank ing Service Quality of Commercial Banks in Vietnam
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With the rapid development of information technology (IT) applications in banking sector, most commer
cial banks in the world and in Vietnam have made great advancement in providing and developing e
banking services. This does not only allows commercial banks to create their superiority and new utilities in
financial services, but it also opens up new opportunities to access a large number of potential customers, occu
pya share ine-banking market and cross-sell their products and services. In Viet Nam today, e-banking products
and services diversified types. However, the number of e-banking users is still limited withsmalltransaction value,
which is irrelevant to the market potential and current customers as well as the investments of commercial banks.
It is of great importance for Vietnamese commercial bank to deal with the challenge in the present and future con
text. The paper presents a model for studying the relationship between dimensions of e-banking service quality of
commercial banks in Viet Nam and customer satisfaction as well as a scientific reference for Vietnamese com
mercial banks to review their e-banking service quality and accurately assess customer satisfaction. Through this,
Vietnamese commercial banks can improve e-banking services, foster customer satisfaction, create loyal cus
tomers and attract more potential customers for e-banking services.
Mô tả
Năm xuất bản
2018
Tác giả
Hung, N. T.
Nhà xuất bản
Trường Đại học Thương mại
Bộ sưu tập
Tệp tin
v6n2-b3pdf-1731571102.pdf
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