Ấn phẩm:
The Application of IDIC Model in Customer Relationship Management at Tourism Accommodation Establishments of 3 Stars or Higher in Vietnam
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Tóm tắt
CRMis a term that has become familiar to many businesses, the application of CRM canhelp busi
nesses develop their relationships with customers;thenwith the information obtained about the
customers, they can offer the Marketing, sales and customer care that are tailored to each individual. From the
practical research on CRM in the tourism accommodation of 3 stars or higher, combined with the use of second
ary data from the General Tourism Information Center, Hotel Department - Vietnam National Administration of
Tourismand the survey report on hospitality industry 2017, the article has commented on the IDIC model in CRM,
analyzed and evaluatedthe status of CRM implementation in the tourism accommodation of 3 stars rating or high
er, then proposed theuse of the IDIC model in CRM at the tourism accommodation of 3 stars rating or higherin
Vietnam.
Mô tả
Năm xuất bản
2018
Tác giả
Thai, N. V.
Trang. B. T. Q.
Nhà xuất bản
Trường Đại học Thương mại
Bộ sưu tập
Tệp tin
v6n1-b5pdf-1731568907.pdf
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