Ấn phẩm:
A Study on Learners' Satisfaction with English Training Quality in Language Link Vietnam
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Tóm tắt
Customer satisfaction with service quality and value has long been a topic of concerns by many scholars
and enterprises. This research aims to examine the impacts of different components of service quality on
demand satisfaction of learners at Language Link Vietnam via the application of the research model by Gronroos
(1984) and the modified model by N.B.Khoa and N.H.Viet (2014). The research uses a data set made up by 256
learners in various training programs provided by Language Link Vietnam with 4 service quality components of
technical quality, functional quality, positioning quality and relationship quality of English training services.
Qualitative research and quantitative research have been conducted with a measurement set including 36 obser
vation variables of 4 independent variables and 6observation variables of 1 dependent variable. The findings
indicate that these variables have direct and significant impacts on learner demand satisfaction capacity in the
following order: functional quality, technical quality, positioning quality, relationship quality; these 4 compo
nents can explain 76.8% of variations in learner demand satisfaction capacity in Language Link Vietnam
Mô tả
Năm xuất bản
2018
Tác giả
Khoa, N. B
Nhà xuất bản
Trường Đại học Thương mại
Bộ sưu tập
Tệp tin
v6n1-b1-1pdf-1731569355.pdf
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