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Analysis of Entrepreneurial CompanyCulture - A case Study of the e-com merce Company
(Đại học Thương Mại, 2019) Anh, L. T. T
Corporate culture plays an important role in the success of businesses, especially with entrepreneur ial companies. Withresults of case study analysis, thispaper partly clarifies basic characteristics of corporate culture of entrepreneurial companies and emphasizes the important role of corporate culture analysis and adjustment to match current and future development strategies. This paper provides sugges tions to change the corporate culture based on long term orientation of entrepreneurial companies, and also proposeslessons in building corporate culture for individuals who intend to start a business in the future.